Home › Forums › Performance Enhancement Knowledge Base › Peptides and Growth Factors › Protein Fortification Is the New Sugar
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Protein everywhere but quality still matters
Added protein doesnβt equal better nutrition
Fortification hype rising faster than muscle
Protein branding now drives food industry
Protein fortification becoming nutritional noise
Protein added for appeal not function
Protein labels replacing low fat labels
Protein fortification chasing trends not health
Protein hype feels identical to sugar
Protein fortification selling health illusions